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Our Customers:  Big or Small we do it all.  As we've grown we've
been fortunate to provide clothing for some of America's greatest
companies as shown below.  Read our story below and give us a
chance to earn your business.  You'll be happy you did. was founded by a husband and wife team: Craig
and Joanna.   Craig is an Operation Iraqi Freedom Veteran who knew
first hand how valuable coolmax shirts were in the hot environment of
Iraq.  Joanna is a marathon runner who has enjoyed coolmax clothing
for years.

They were both frustrated by how expensive it was to find coolmax
products.   They scoured the globe working with a variety of
manufacturers to produce the finest quality moisture wicking shirts at
the best prices available.   For those who know, once you wear
coolmax you can't go back to simple cotton.  Their passion is simple-
free people from the poor performance of cotton shirts and liberate
them with coolmax at a price that's not much different.  

They started off selling their shirts on ebay.  Demand was so strong
they established a web site and business has taken off ever since.  
Their brainchild, treats customers
the same big or small.   From the mother who wants to send her son
some shirts in Iraq to the large screen printer with a bulk order.  
Everyone deserves a great product at a fair price with great service.  
This is what we strive for.  

If supporting a small veteran owned business with a passion for great
products and service is for you then please give us a chance to earn
your business.
The Founders of with their daughter hiking in the Sierra Nevada
Mountains while wearing their line of Coolmax Shirts
Military Veteran Small Business